I developed a brand identity for an interior design company that creates beautiful, functional, living spaces. Elliott Design Co. wanted a clean and simple look that also felt personal, since their specialty is visiting clients' homes to provide one-on-one consultation. I started by providing 3 different mood boards, each with a different approach for the look of the new brand. Once a direction was chosen, and I created the logo, icons, and other brand assets.
Below are the 3 concepts including mood boards that I presented to the client.