Damsels of Delish Identity
In October 2014 I was a part of the 13th annual Miller Brooks Cook for the Cure® Benefiting Susan G. Komen® Central Indiana. Through these events, Miller Brooks has raised over $125,000 to aid in the fight against breast cancer. This year, the Miller Brooks staff formed 4 teams and faced-off in an epic sandwich smack down. Each team cooked up 2 different types of sandwiches, a side, and a drink. Then guests voted for their favorite. As part of the event, each team created a unique identity. I designed the identity and signage for my team, “Damsels of Delish.” Having all female members, we went with a dainty, elegant look. Our sandwiches were small ones that belong in a tea party (we had tea too). I chose to use simple line work to design a logo with a swirly motif similar to the pattern that you might find in a lace tablecloth, while also incorporating our commodities: tea and sandwiches.