This is a campaign that Miller Brooks developed for Clark Dietrich Building Systems to showcase one of their new products, Trakloc® Steel Framing. We emphasized the fact that builders can save time and money by using Trakloc Steel Framing because it installs faster. This empowers the crew and allows builders to get more out of each man hour.
I worked with our Imaging Specialist, Art Director, and Creative Director on this project. We ensured that all of the pieces maintained a consistent look and feel throughout the campaign.