2022 GivingTuesday Campaign
I led the creative for Givelify's GivingTuesday campaign (the largest annual campaign at Givelify). Leading up to GivingTuesday, Givelify provides useful materials to organizations in order to help them boost donations on this national day of giving. This campaign spread across all of our channels and I was able to maintain a consistent visual presence between the varying deliverables. The results of the campaign exceeded those of 2021 with over $4.3 million in donations and more than 23,000 people making a donation through Givelify on GivingTuesday!